<aside> 👩🏻 Hello! I'm Choo Yirou, a Singapore-based UI UX Designer. I'm passionate about creating user-centric digital experiences and constantly improving my skills. Currently, I'm broadening my knowledge by learning Java Full Stack Development. I thrive on challenges, eagerly innovate, and look forward to collaborating on meaningful projects. Let's connect! → [email protected]
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Experienced UI/UX Designer with a decade of expertise in user-centered web and mobile design. Currently exploring Fullstack Java Development through a part-time course, poised for potential future transitions. Skilled in revamping internal banking and corporate systems, aligning with company standards. Excited about the intersection of design and development and eager to leverage both skill sets for impactful projects.
Capstone Project - Online Banking App (FinBank) -
https://github.com/ayamzan/capstone/tree/yirou
Employee CRUD Java application - https://github.com/yijuchoo/employee_crud
Senior UX Designer - Optimum Solutions (S) Pte Ltd (Govtech ADX-RAiD) Contract
Sep, 2024 - Present
As a Senior UX Designer at Optimum Solutions (S) Pte Ltd under GovTech’s ADX-RAiD programme, I led the end-to-end design of QualiFly, a Progressive Web App (PWA) aimed at transforming the RSAF’s paper-based qualifications management into a fully digital platform. The system empowers trainees, trainers, and management to enrol, review, and track qualifications through an intuitive dashboard experience. I worked closely with Product Owners, Project Managers, and Business Analysts to define requirements and translate them into user-centric solutions. My responsibilities included crafting user flows, wireframes, and high-fidelity prototypes in Figma, all informed by user feedback and iterative improvements. I also contributed to maintaining and evolving the design system to ensure visual consistency across the product, while actively collaborating with cross-functional teams in an agile environment. This role required strong stakeholder communication, attention to detail, and a solid foundation in design principles, colour theory, and typography.
UI UX Designer - ITCAN Pte Ltd (Singtel) 6-mth contract
Nov 20, 2023 - May 19, 2024
At Singtel, I spearheaded the transformation of the Singtel Business website to unify its design with the Consumer website. I optimized content flow to enhance user engagement and conversion rates, streamlined content structure for easy screening, and strategically guided potential customers towards initiating project discussions. I conceptualized innovative design components in alignment with brand guidelines and led requirement gathering sessions with stakeholders to inform design decisions. Conducting thorough research, I collaborated closely with cross-functional teams to drive design direction and align product offerings. Utilizing critical thinking, I tackled design challenges to meet business and user objectives, generating detailed specifications and documentation for seamless development handoff. Additionally, I presented high-fidelity mockups and prototypes, iterating designs based on feedback to ensure alignment with stakeholder expectations and evolving user needs.
UX Researcher - Helius Technologies Pte Ltd (DBS Bank) Contract
Aug, 2021 - Oct, 2023